Santa and his relationship with Coca-Cola
When we think of Christmas, it’s almost impossible not to picture jolly Santa Claus dressed in red and white. But did you know that the modern image of Santa is deeply linked to Coca-Cola? The company not only popularized this figure through its marketing strategy, but also left an indelible cultural legacy. In this article, we will explore how Coca-Cola transformed the image of Santa Claus, the keys to its marketing strategy and why this campaign continues to be a global reference.