10 Video Tools for Your Company

Are you looking to take your videos to the next level and stand out in the competitive world of digital marketing? With the growing demand for visual content constantly on the rise, having the right tools becomes crucial. From beginners to experienced professionals, these 10 video editing tools are your ticket to creating engaging, high-quality content that will capture and hold your audience’s attention.

1. Storimake

This all-in-one platform allows you to hire a filmer and an editor in an agile and very affordable way (from 30€ for editing and 110€ for filmer + editor), delivering the content within 24h. With intuitive features and a wide range of filmers and editors options, Storimake is the perfect marketplace for those looking for a professional and efficient solution for their video production needs. Storimake does it for you from scratch, its cost is similar to the monthly fees of other platforms and you can focus on other aspects of your business while professionals shoot and edit your content.

2. Adobe Premiere Pro

Considered the industry standard for video editing software, Adobe Premiere Pro offers a wide range of advanced tools for creating high-quality content. From basic editing to complex visual effects, this platform has it all.

Pros:

• Advanced features: Adobe Premiere offers a wide range of advanced video editing tools, allowing you to create high-quality, personalized content for your social networks.
• Broad compatibility: Adobe Premiere supports a variety of file formats, allowing you to easily import content from different sources, such as cameras, cell phones, and other devices.

Cons:

• Steep learning curve: For beginners, Adobe Premiere can be overwhelming due to its wide range of features and complex interface. It takes time and practice to master all of its features.
• Cost: Adobe Premiere is part of the Adobe Creative Cloud suite, which means it requires a monthly or annual subscription, which can be costly at around $430 per year.

3. Final Cut Pro

Exclusively for Mac users, Final Cut Pro is another popular choice among video professionals. With an intuitive interface and powerful editing tools, it is ideal for those looking for a complete and powerful solution.

Pros:

• Advanced features: Final Cut Pro offers a wide range of advanced editing tools and features that enable you to create high-quality, professional content.
• Customization: Final Cut Pro enables extensive editing customization, allowing you to adjust and fine-tune every aspect of your content to suit your specific needs.

Cons:

• Cost: Final Cut Pro is a paid application, which means that you will have to make an initial investment to acquire it. This can be a barrier as it is priced at around €369 per year without being a package.
• Collaboration limitations: If you are working in a team where several editors need to collaborate on a project, Final Cut Pro may have some limitations compared to other editing platforms that offer better online collaboration tools.

4. Canva

If you’re looking to create promotional videos or visual content for social media, Canva is an excellent choice. With pre-designed templates and a wide range of design tools, it allows you to create visually appealing content in a matter of minutes.

Pros:

• Ease of use: Canva is known for its intuitive and easy-to-use interface, making it accessible to beginners and advanced users alike.
• Pre-designed templates: Canva offers a wide range of pre-designed templates for different social media platforms, allowing you to create engaging visual content quickly without the need for advanced design skills.

Cons:

• Customization limitations: Although Canva offers many customization options, it may have limitations compared to more advanced design tools such as Adobe Photoshop or Illustrator.
• Additional costs for premium elements: Although the free version of Canva is quite robust, some premium features and graphic elements may require a paid subscription or additional payments.

5. Fiverr

A popular marketplace for freelance services that offers a wide range of options for hiring videographers and video producers. On Fiverr you can find everything from someone in IT to your next accountant.

Pros:

• Variety of options: Fiverr offers a wide range of editors and editing services, allowing you to find the style and price that best suits your needs.
• Flexibility: You can order individual edits based on your specific needs, giving you flexibility in when and how you use the service.

Cons:

• Communication: Communication with the editor may not be as seamless as working with someone in person. Time differences and language barriers can make it difficult to communicate effectively.
• Turnaround time: Depending on the editor’s availability and the turnaround time you have set, you may have to wait a bit to receive your edited content.

6. Animaker

Ideal for creating animated videos, Animaker offers a wide range of tools and resources to bring your ideas to life. From presentations to explainer videos, this platform allows you to create high quality animated content without any previous animation experience.

Pros:

• Ease of use: Animaker offers an intuitive interface that makes it easy to create videos even for those with no previous experience in video design or editing.
• Variety of templates: The platform provides a wide range of predefined templates that you can customize according to your needs, allowing you to create visually appealing content quickly.

Cons:

• Customization limitations: Although Animaker offers a wide variety of customization options, you may encounter limitations in terms of fine-tuning or the ability to create completely unique and original content.
• Subscription required: Animaker operates on a subscription model, which means you need to pay a monthly or annual fee to access all the premium features and unlock the full potential of the platform.

7. Powtoon

Another excellent choice for creating animated videos, Powtoon offers a wide range of templates and editing tools for creating visually appealing content. With an easy-to-use interface and customization options, it is perfect for those looking for a quick and efficient solution.

Pros:

• Ease of use: Powtoon offers an intuitive interface that makes it easy to create visual content even for those with no previous design experience.
• Professional animation: It allows you to add high-quality animations that can make your content stand out on social media and capture the attention of your audience.

Cons:

• Cost: Although Powtoon offers a free version, advanced features are often only available in paid plans, which can be costly for some users.
• Customization limitations: Although Powtoon offers a wide variety of graphical elements, customization options may be limited compared to other more advanced tools.

8. InVideo

With a wide range of templates and editing tools, InVideo is perfect for those looking for an all-in-one solution for video creation. From promotional videos to educational content, this platform allows you to create visually engaging content in a matter of minutes.

Pros:

• Extensive media library: InVideo provides access to an extensive media library, including stock images, videos and music, making it easy to create multimedia content without having to search multiple sources.
• Social media integration: You can create content directly optimized for different social media platforms, saving you time and effort in adapting content to each of them.

Cons:

• Media quality: The quality of stock images and videos available in the media library can vary, which can affect the overall quality of your content.
• Less control over technical details: For advanced users who want full control over the technical aspects of video editing, InVideo may fall short compared to more comprehensive editing software.

9. Magisto

Using artificial intelligence, Magisto allows you to create high quality videos in a matter of minutes. With a wide range of templates and editing tools, it is perfect for those looking for a fast and efficient solution for video creation.

Pros:

• Automation: Magisto uses artificial intelligence algorithms to automate much of the video editing process, which can save users time by eliminating tedious tasks such as cutting and editing clips.
• Customization: Although editing is automated, users can still customize their content, such as adding text, music, effects and transitions, to suit their specific needs.

Cons:

• Cost: Although Magisto offers a free version, more advanced features are available through paid subscription plans. This can be a disadvantage for those with limited budgets, especially if they only need the tool occasionally.
• Dependence on AI: While artificial intelligence can make the editing process easier, it can also be unpredictable in terms of results. Users may find that the quality of automated editing does not always meet their expectations or standards.

10. iMovie

Perfect for beginners, iMovie is a free video editing tool for Mac users. With an easy-to-use interface and a wide range of basic editing features, it is ideal for those who are just starting out in the world of video production.

Pros:

• Ease of use: iMovie is known for its intuitive and easy-to-use interface, making it ideal for beginners in video editing.
• Availability: It comes pre-installed on most Apple devices, which means it is accessible to many users at no additional cost.

Cons:

• Limitaciones de las funciones avanzadas: Para los usuarios más avanzados, iMovie puede quedarse corto en cuanto a funciones avanzadas de edición de vídeo, como corrección precisa del color, efectos especiales complejos o funciones avanzadas de composición.
• Limitaciones de personalización: Aunque iMovie ofrece una gran variedad de plantillas y opciones de personalización, puede resultar limitado en comparación con programas de edición de vídeo más avanzados

Whether you’re looking to create promotional, educational or just plain fun content, these video editing tools will help you take your videos to the next level. Find out which one is right for you and start creating visually stunning content today!