Impact in action

Nike’s marketing strategy stands out for its ability to connect emotionally with consumers through inspiring and authentic narratives. The brand partners with athletes and high-profile sporting events, including the Olympic Games, and uses a combination of digital marketing, social media and user-generated content to foster a loyal community. Nike also focuses on constant innovation and adapting to new platforms, allowing it to stay relevant and establish itself as a leader in the sports and fashion industry.

Discover why hiring video freelancers can be the best decision for your business, saving costs and gaining access to specialized talent.

Recording the memories of a trip on video is one of the best ways to relive those unforgettable experiences. A well-made video not only preserves the moments, but can also tell a story that transports the viewer back to those places and experiences. In this guide, we’ll show you how to plan, shoot and edit a memorable travel video that you can share with your friends and family.

In a world where video content continues to dominate digital marketing, keeping up with the latest trends is essential for any agency that wants to offer innovative and effective services. As we move into 2024, new technologies and approaches are emerging that transform the way we create and consume video. This article explores the top video trends for 2024 and how your agency can implement them to meet changing client needs, deliver relevant content and sell more services.

Video editors can avoid burnout by balancing work-life, utilizing AI tools like Adobe Sensei and Descript for repetitive tasks, and establishing creative routines such as regular breaks and exercise. Collaboration, professional development, and efficient project management are also key strategies.

The video marketing trends for SMEs in 2024 include short videos, user-generated content, educational videos, live streams, personalization, shoppable videos, and AR/VR technologies. Tools like Vidooly, TubeBuddy, Topaz Video Enhance AI, Otter.ai, StreamYard, and SeekXR optimize these processes. Storimake combines advanced technology and human talent to offer effective and personalized video marketing solutions. Learn more at Storimake.